TARGET AUDIENCE

Name; Jake
Age: 15
Average day: Jake is a school student, he spends his school days studying for his exams. he would finish school at 3:30 but stays behind till 4 to do some extra work on some day, during his free times he spends time online(gaming,youtube,facebook) and hanging out with his friends,he has a small job where he can raise money to spend. he goes to bed around 11 after doings school work/revision and after spending some time online, he doesn't spend a lot of time watching TV
Hobbies and interests: Jake spends a good amount of his free time gaming after he has done some work, he normally spends hours gaming because he does all his work in the week. he tends to get up early and goes to bed later on his weekends so he gets more free time
spending power: Jake has a small job so he can get money every-other day plus he gets a monthly allowance from his parents, the more house work he does at home the more money he gets that month, jake tends to save his money and spends it on the last weekend of every-month before saving up again. for spending money he is mostly in control of it
typical media: Jake spends more time watching stuff online that he does on TV, and tends to spend a lot of time gaming and buy new games and trying to make games using software he buys
why the animation will appeal to them: jake is a gamer and he enjoys playing video games, Indigo is a web series about a group of gamers and has some game humour in it(jokes about games)